Paddy Power: Stupid Ads

'Complaints over an advert for bookmaker Paddy Power featuring transgender people have been upheld by the Advertising Standards Authority (ASA).

'The TV advert shown in February ahead of Ladies' Day at the Cheltenham Festival invited viewers to spot the "stallions" from the "mares".
'The ASA investigated 92 complaints that the advert was offensive and condoned harmful discriminatory behaviour.
'It ruled that it must not be shown again in its current form.
'The advert stated: "...we're going to make Ladies' Day even more exciting by sending in some beautiful transgendered ladies. Spot the stallions from the mares".
'The advert showed a series of brief shots of people at the event while the voice-over tried to guess their gender.
'In one scene, a woman was shown holding a dog while the voice-over said "woman" then hesitated while the shot changed to show a woman walking out of a men's toilet, then said "dog, I mean man"...'

BBC News. 
Interesting, the ASA has a very poor record on ruling on complaints about LGBT people and adverts.
Earlier this year they okayed the "Not Gay! Ex-Gay Post Gay And Proud Of It" London bus posters.
But upheld complaints about a 2010 Federici ice cream ad that showed two priests about to kiss - even though only six complaints had been received. 
But then it was some Christians who complained about the latter, not The Gays.

PS Paddy Power said they consulted The Beaumont Society on the script, but The Beaumont Society say they were shown a different version to the one filmed.