Wednesday 11 July 2012

Advertising: Pulled

The above tasteful and subtle online banner ad for Australia's official Gold Coast Tourism - aimed, but of course, at The Gays - has been pulled.
"That image did not represent the tone and style were were going for in our campaign, which is part of carefully planned niche marketing strategy that has been two years in development," GCT's director of communications and marketing services - Ben Pole ! - told the Mumbrella website;
"The image was used as a lead image in news stories about our campaign, which we think is an incorrect interpretation of our marketing strategy. We didn’t want that image reducing our marketing strategy to a crotch shot. So we have removed it from our site."

2 comments:

  1. If you scroll through this page quickly that looks like its NicK Clegg's package.
    Just sayin!

    ReplyDelete
  2. Not just budgie-smugglers. This a a veritable aviary!

    ReplyDelete