Thursday 26 January 2012

Pink Pound: We're In The Money!

I thought you might find this helpful if you're working out where you could make some savings in your household budget in the new year.
It's absolutely 100% reliable and accurate and in-no-way exaggerated as it appears in Marketing Week, and is based on the "findings" of a new report by Out Now Consulting; "International market leaders in gay and lesbian marketing strategy, LGBT market statistics and market research."
According to Out Now the average annual earnings for THE GAYS is £33,000.
The median UK salary is £26,000.
But you get paid 25% more just for being a big gay.
Isn't that great?
More Champagne?

• For more on the myths of gay marketing see Gay Money: The Truth About Lesbian And Gay Economics.

2 comments:

  1. Was genuinely expecting 'cocktails' and 'kylie tickets' columns.

    The real question is how much we cost the UK economy through our time at work spent browsing for the latest news on Lady Gaga.

    ReplyDelete