2. Send a press release to the gay media.
3. Fin.
PS Be interesting to see how much - if any - space Calvin Klein actually book for this ad.
NB You can't actually see these nooky-enabling jeans in the ad.
-[Ferdinand requested your private pics]
-[denied]
-Aw c'mon!
-OK, here
-Oops! Underwear's not expensive enough. Bye!
#mycalvins
— Gayer Than Thou (@Gayer_Than_Thou) July 31, 2015