Calvin Klein: How To Get A Heck Load Of Advertising Without Even Paying

1. Make up - mock-up? - an ad with two hot dudes in.

2. Send a press release to the gay media.

3. Fin.

PS Be interesting to see how much - if any - space Calvin Klein actually book for this ad.

NB You can't actually see these nooky-enabling jeans in the ad.

-[Ferdinand requested your private pics] -[denied] -Aw c'mon! -OK, here -Oops! Underwear's not expensive enough. Bye! #mycalvins

— Gayer Than Thou (@Gayer_Than_Thou) July 31, 2015