An interesting article in AdAge on the failure of American gay-targeted TV channel, Logo, blog 365gay.com, and the social networking site, Fabulis;
'Is
Gay Too Mainstream For Its Own Media?'
Top fact; "Logo is piped into 48 million homes nationwide through cable, satellite
and telco providers, but its network-wide ratings are too low for
Nielsen to report."
Oops.
Logo was an epic failure simply because it wasn't very good.
Same with 365Gay.com.
I should go into management consultancy, really...
Fabulis scraped in just 100,000 users in eight months - they dropped the gay angle a year ago.
Fabulis always sounded a really ill-thought out idea, as one of its founders tells AdAge, what were they offering gay men that they couldn't get from (the far from homophobic) Facebook, for example?
I read that someone has just launched WikiQueer, "the Wikipedia for all things LGBT".
Has anyone ever had problems getting queer stuff on - or off - Wikipedia?
In fact, WikiQueer is currently publishing mirror pages from Wikipedia.
Here's WikiQueer on the Kinsey Scale and here's Wikipedia.
So what is point?
Monday 12 March 2012
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