@MSNSteveJ @stonewalluk It's about communicating with players and clubs. We think this cheeky approach is a great way to do that. #RBGFYou can't beat a bit of homophobic locker room banter, eh?
— Paddy Power (@paddypower) September 18, 2013
Or publicity whoring.
Lighten up mate, it's all in a good cause etc etc.
Oh hahaha!
PS For clarification, Fagburn doesn't find this ad particularly offensive, mainly on account of him not being a humourless gaybore.
Update: See statement from Football V Homophobia, who pulled out of involvement with the campaign because they "did not feel comfortable with some aspects of the language and tone."
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