If you are a member of the short-sighted community - and the fact that the copy is unreadable to the average human eye is only the beginning of this South African advert's almost surreal crapness - we see a bullet that reads "Uhh, dad I'm gay" speeding towards some sort of porcelain (!?) heart.
The punchline? "You need a strong heart today".
What would Roland Barthes say?
Apart from, "C'est merde!", obvs.
Thanks to @jamiethelanky
Update: Monday PM
The advert was not approved by Unilever. It is offensive & we have put an immediate stop to it. Unilever proudly supports the LGBT community
— Flora UK (@OfficialFloraUK) September 2, 2013
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