Logo: No Homo Logo

'Logo is evolving its programming focus with new series and development deals that reflect gays [sic] and lesbians’ increasing integration into mainstream culture today and their desire for shows that appeal to their multiple interests.
'In the 6 years since Logo launched, there has been a seismic shift in culture and the network’s new programming slate reflects that. From the push for marriage equality, to the repeal of “Don’t Ask, Don’t Tell” and even the mass appeal of broadcast TV shows like “Modern Family” all signal a significant movement in today’s culture where “out” characters are celebrated for their success and values and the majority of gays [sic] and lesbians define themselves by multi-dimensional notions other than purely on their sexual orientation.
'“Culturally, we’re past the tipping point. For gays [sic] and lesbians, it’s part of who they are, but they don’t lead with it, because many are leading fully integrated, mainstream lives,” said Lisa Sherman, Executive Vice President of Logo. “Our goal at Logo has always been to honestly reflect our viewers’ lives. We’re now reinforcing our commitment to them with programming that truly mirrors how many of them are living and want to be entertained today.”
'Further evidence comes from a new study Logo conducted in partnership with Starcom Mediavest Group and its Beyond Demographics (TM) series.  Coming out this spring, the identity research gives light on how lesbians, gays, bisexual and transgender community lives today.  For instance, early findings show that 53 percent conveyed that Gays [sic] don’t hide being gay, but that for them it’s not a priority to showcase it. And only 30 percent indicated that they preferred living and socializing in exclusively gay and lesbian communities...'

US cable TV channel Logo announces it's ditching its gay programming.
Quite a big change seeing as the MTV network set out to make; "TV that appeals to a gay audience, and their friends, and their families, and people who are beyond labels, and people who just happen to like a smart, well designed, often outrageous sensibility."
Unfortunately, Logo seemed to think that meant endless gaycentric reality shows. 
Snore!
Despite the mendacious guff puff pedaled above, Unicorn Booty have perhaps pointed out the real reason the channel's turning straight; no-one was watching Logo, because it wasn't very good.
"Anyone who has ever spent more than five minutes watching Logo knows that the network was just dreadful. Anyone watching Logo with access to a remote control probably changed the channel before hitting that five minute mark."
Note to future "gay TV" programmers; queens may be queens, but we's pretty discerning, and we don't like being patronised. 
Apart from re-runs of Absolutely Fabulous, I get the impression that RuPaul's Drag Race is the only thing on Logo anyone watches - they promise they'll carry on showing that. 
Mind you, they did give the world the funny as Rick & Steve, and for that we must be truly thankful.