Gay Marriage Polls: Are They Balls? Agree/Disagree

I return once again, with a heavy heart, to the issue of gay marriage. There is more rather one-eyed polling by the campaign against gay marriage, dutifully reported the Telegraph. The way polling commissioned by the lobby opposed to gay marriage is reported by the newspapers and those commissioning it is almost a masterclass in poor interpretation of polls.
Firstly we have the problems of polls conducting using agree/disagree statements, which risk bias in the direction of the statement asked (which I have written about at length here) and often give contradictory answers if properly balanced with statements in the other direction. For example, in this poll 62% of people agreed with the statement “marriage should continue to be definied as a life-long exclusive commitment between a man and a woman”. The campaign against gay marriage have consistently focused on this question and interpreted this as meaning that 62% of people are opposed to gay marriage. However, the same poll found people agreeing by 44% to 38% that “legalising gay marriage is important because maintaining the distinction between civil partnerships and marriage worsens public attitudes towards gay people”. One could just as easily cherry pick that question from the poll and claim that more people support than oppose gay marriage...

Now we have that hoary old chestnut of a poll showing people want a referendum on gay marriage. As previously discussed, if asked in an opinion poll people want a referendum on almost everything – unsurprisingly, given that questions on referendums basically boil down to “would you like to have a say on this or should it be left to the hated politicians to decide”. It doesn’t mean there is some huge untapped demand for a referendum on that particular issue, people support a referendum on anything you ask about (the one exception I have managed to track down was a MORI poll back in 2001 that found people did not want a referendum on abolishing the monarchy)
Why do I keep coming back to this? I think its mostly the consistently credulous and one-sided reporting of polls on gay marriage in some sections of the press. Readers of some newspapers could be forgiven for thinking that the polling showed that the public were opposed to gay marriage, when any fair minded look at the broad range of polling on the issue would show that the balance of opinion is broadly positive towards it.

YouGov's Anthony Wells writing on his blog, UK Polling Report.

Well, worth reading in full for a demolition job on those misleading ComRes polls for Coalition 4 Marriage that are always bigged up in the Daily Telegraph.