Friday, 5 November 2010

Dove Ads: Adventures In The Skin Trade

Fagburn is loving the new advertising campaign for Dove's new men care range, the imaginatively named Men+Care.
It's so manly!
Ads for male grooming products are often hysterically straight, and thus hysterically funny.
The subtext is often; "But using this doesn't mean you're a poof."
"Be comfortable in your own skin" is the message/moral in the Dove campaign, but it could be "Are you man enough to moisturise?"
I like the way the men in the Men+Care ads are frequently pictured with a baby - you may have to forgive Fagburn, but isn't the baby there to signify not cleanliness ("Take two babies into the shower?"), but heterosexuality?
I hope no-one tells Ricky Martin.

3 comments:

  1. Dove products are ace!
    Dove soap is my second favourite surfactant cleaning compound, in case you were wondering.

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  2. Do you use MANDOVE (GRRR!!!!) or Ladydove?

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  3. I use Dove Cream Bar Extra Sensitive.
    If that makes me a ladyman then so be it!
    I feel no shame.

    ReplyDelete