More and more Americans are coming out on Facebook — including a significant spike following the Supreme Court’s same-sex marriage ruling in June, according to data released by the website Thursday.
The Facebook network is so large that a dive into its data can sometimes offer insights about society at large. In a new study released today, the company is offering a look into the progress of the LGBT movement in the United States and the rise in coming out across the country. The arrow is pointing up for both.
“Not only has the total number of Americans who have come out on Facebook risen dramatically, but so has the number coming out each day,” Facebook said in the report, entitled America’s Coming Out on Facebook. “The number of people on Facebook coming out per day is on track to be three times what it was a year ago.”
Approximately 800,000 [American] people came out on Facebook over the past year, the study found. The total number of Americans who have come out on Facebook is currently six million, Facebook said. The company defines “coming out” as: “Updating one’s profile to express a same-gender attraction or… specifying a custom gender.” The custom gender option on Facebook has been around since 2014...
BuzzFeed.
'Coming out' seems to merge into 'are out'.
But the suggestion they chose to come out via Facebook makes for a sexier press release.
To repeat this in a headline - as all gay media have done - is dumb.
Note also it doesn't compare it with how many Americans joined Facebook last year - possibly millions.
And the report claims; 'Approximately 5.7 million Americans are fans of at least one of the 300 most popular LGBT pages'.
Good.
Well it is for Facebook, as it means they can bombard you with crappy gay ads (and often only gay ads).
Although Pink News think such obvious profiling and data-mining is just a silly Daily Mail conspiracy theory!
Thursday, 15 October 2015
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