Max Clifford: How The PR Industry Works

'He thought it ironic that he'd become famous for associations with scandals, as he had spent decades keeping stories out of the papers.
"For example, for the man who doesn't want it known he's gay, I create a false identity – scenarios with a woman who's gay herself or just wanting publicity."

Max Clifford in a rather short article in The Observer.
I wonder who he can be talking about?
Sadly this list of his clients seems somewhat incomplete.