Grindr: Two's Company

A lengthy feature about Grindr, the gay cruising iPhone app, in The Observer on Sunday in its magazine was followed with a second piece in its Media section.
A bad connection or overkill?
The hook was that there has been talk of its creators reworking it for a version geared to straight people.
Both talked about how it had really taken off in the UK last year after that playful old minx, Stephen Fry, had taken one to show and tell to notorious heterosexual Jeremy Clarkson on Top Gear.
The creator claims there are 50,000 users in London - which is pretty sizable, but hardly a mass phenomenon.
But the subject ticks lots of editorial boxes; it's new, it's news, it's sex, it's sexy, it's gay, it's technology!!
And The Guardian/Observer do seem to particularly like running stories involving Apple products - a search for iPad on their website brings up 603 mentions.
iPads only went on sale in the US in April and in the UK in May.
Polly Vernon's feature, Grindr - A New Sexual Revolution - was positively ecstatic at it's possibilities. She described looking at her gay best friends new friends as "an intoxicating experience... I was reminded of the first time I entered words into the search criteria on Google, of the first time I downloaded music from iTunes – I knew I was engaging with a bit of technology that would alter things on a profound level."
Feet meet ground!
It was left to other (anonymous!) gay men she knew, and Attitude editor, Matthew Todd, to strike a few notes of caution, and throw a few metaphorical buckets over the excitable Ms Vernon.