Fagburn Awards 17: Gay Myth Buster Of The Year

Canadian journalist Joe Clark has spent a year researching the facts behind the manufactured fallacies of the Pink Pound and the gay market;
"If you believe what you read, "gays” (really just gay males) are a lucrative group, a “dream market” made up of high-income earners who demand nothing but the best. "That’s a great image for a minority group to have, isn’t it?
"Gay marketers, using unreliable data, relentlessly promoted the image of well-off, desirable gays (usually gay-male couples) all through the ’90s. It’s become a stereotype.
"But it isn’t true. The overwhelming consensus of over 60 research papers on lesbian and gay incomes holds that gay men earn less than straight men..."

Check out Clark's excellent website Gay Money: The Truth About Lesbian & Gay Economics - Research Of The Year Award!