Fagburn: Is Otherwise Engaged

Adorable! etc.

Doing man stuff today - see you in a bit. x

PS This is the greatest thing I've read in a while.

How to fool the world's media into writing about a 'scientific study' that shows eating chocolate helps you lose weight, Jonathan Bohannon.

The key is to exploit journalists’ incredible laziness. If you lay out the information just right, you can shape the story that emerges in the media almost like you were writing those stories yourself. In fact, that’s literally what you’re doing, since many reporters just copied and pasted our text...

Textbook stuff!

In true lazy journalist tradition, I'm linking to this without bothering to check its veracity.

PS This first said 'eating cocolate' I apologise unreservedly for this Freudian penis slip.