National Blood Week: If You Want Blood...

"One month on from the first ever National Blood Week (13-19 June), NHS Blood and Transplant (NHSBT) today released new figures* showing that between 13-26 June almost 100,000 people across England and North Wales pledged to give blood, including more than 20,000 first time donors.
"During National Blood Week, NHSBT issued a call for 10,000 people to donate blood after new data showed there had been a 20% drop in young regular donors over the last decade raising concerns for the stability of blood stocks in the future..."

NHS Blood And Transplant news release.
I wonder if any of our readers can think of another way that the NHS could dramatically increase the number of people who donate blood?