Pride: Have You No Fucking Shame!!??

If you grew up in the US, it is pretty likely you loved eating those Lucky Charms.

It might have also occurred to you, with all those colors, shapes and rainbows, that might have been the queerest way to start your day as a kid.

And now, you’ve been proven right. The cereal, best known for its leprechaun mascot, is running a new campaign for Pride month.

They are asking fans to use the hashtag, #LuckyToBe, to express who they are and why that identity makes them lucky...

GLAAD is also promoting the campaign, with the group’s vice president of communications and programs Rich Ferraro saying he was ‘excited to see a brand like that participate in Pride month.’

He said: ‘Lucky Charms has always been known as a family brand and it's only natural that they have chosen to celebrate all families.

‘This campaign is another sign that advertising is on its way out of the closet, with companies finding that it's a smart business decision to stand with LGBT people and the majority of Americans who support our community.’

Gay Star News.

The commercial infantilisation of gay culture continues apace!

Unfortunately, everyone at GSN is too busy sucking corporate cock to take breakfast right now. 

This makes Stonewall's #firstSNOG 'campaign' look inspired and radical and in-no-way patronising and opportunistic.

Happy PR... ide!

Cause nothing sums up Pride in 2014 like a rainbow-coloured dog turd.

'How little pleasure most people need to make them find life good, how modest man is!' Nietzsche.

PS Why Lucky Charms manufacturer, General Mills, might be trying to improve its image on social media.