In a spare, yet powerful, ad in Moscow Times there is a stack of underwear. Each one color of the rainbow [sic]. Above the skivvies is the following phrase:
'Björn Borg says da.'
...GSN loves Björn Borg and you should go buy some of its products.
Gay Star News et al.
Can you believe that last line?
Cause nothing says you support the struggle for gay liberation in Russia more than paying £30 for a pair of Swedish over-priced underpants...
Moscow Times is a small-circulation free English language newspaper read mainly by English-speaking ex-pats in Moscow.
Fagburn wouldn't imagine this - rather oblique - ad would have cost BB Inc much [Edit: £15,000 for a full page].
But the amount of free publicity the company got out of all this guff in the more gullible gay media internationally must be priceless.
Though only a terrible old cynic would think that was the ad's real audience and aim.
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The figures and readership profiles in the link come from their own media pack, aimed at potential advertisers - so even these are likely to be exaggerated...
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