Gaz7etta: Not GayZetta

Another new title is launched today, Gaz7etta.
From the makers of the extremely succesful womens' fashion magazine, Grazia, this is a fashion magazine for men.
Straight men.
It all sounds a bit neurotically "manly" - a bit "This may be a mens' fashion magazine but IT. IS. NOT. GAY!"
There's some football manager bloke on the front cover, Lemmy's inside giving life coaching, steamy snaps of a young Carla Bruni, James Bond, Mad Men, "supercars", how to lose your beergut...
I'll have to go and find one of the 500,000 free copies of the "pilot issue" (me neither) they're apparently giving away.
I'd also like to find out how to pronounce Gaz7etta.
Anyone?

Grazia: For The Man In Your Woman

"Monkey's second favourite celebrity fashion weekly with an iota of serious news, Grazia, is to introduce a blokeish insert with the strapline "for the man in your life". Among those who may be surprised by the Bauer Media mag's implicit assumption that its readers are neither single nor lesbian is Melanie Rickey, its fashion editor-at-large – she is the civil partner of Mary Portas, BBC2's Queen of Shops."

from The Guardian's Media Monkey's Diary