If you haven't heard of Ello before this week, you're not alone. Just this morning my Facebook timeline blew up with friends offering invite codes for what I assumed was a new Gilt-like shopping site, and what turned out to be a new and friendlier social network, which would allow anyone who wanted to be a part of it be who they wanted to be, complete with the name they've chosen for themselves...
A press release masquerading as news, now available to read on all gay media.
PS And when you get bored of reading re-writes of that PR puffery, here's another one about an exciting new gay magazine!
PS And when you get bored of reading re-writes of that PR puffery, here's another one about an exciting new gay magazine!
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