Showing posts with label Marketing Week. Show all posts
Showing posts with label Marketing Week. Show all posts

Thursday, 26 January 2012

Pink Pound: We're In The Money!

I thought you might find this helpful if you're working out where you could make some savings in your household budget in the new year.
It's absolutely 100% reliable and accurate and in-no-way exaggerated as it appears in Marketing Week, and is based on the "findings" of a new report by Out Now Consulting; "International market leaders in gay and lesbian marketing strategy, LGBT market statistics and market research."
According to Out Now the average annual earnings for THE GAYS is £33,000.
The median UK salary is £26,000.
But you get paid 25% more just for being a big gay.
Isn't that great?
More Champagne?

• For more on the myths of gay marketing see Gay Money: The Truth About Lesbian And Gay Economics.