They all look young and - as I believe the younglings say - "hip".
I said "campaign", but this only seems to exist as a subsection on their website and as - surprise - a press release!
How We Roll celebrates the diversity and individualism that forms the makeup of the modern family, for whom parenting has simply become a positive extension of their current lifestyle. It features real parents, from all walks of life with different lifestyles, interests and personalities and every person has had an interesting and compelling story* to tell us and share with you. See how they roll...
The press release throws up some interesting - though obviously highly questionable - "stats" about gay parenting.
Figures from the Office for National Statistics (ONS) highlighted the growing number of families that aren’t necessarily formed of mum, dad and 2.4 children. In 2011 there were 8,000 families with a same-sex couple at the helm, either in a civil partnership or co-habiting, and almost 2 million families with a single parent. The number of families headed by a heterosexual couple was calculated to be 5.5 million...
It appears that a large proportion of the younger population is open-minded to same-sex parenting, as a [self-selecting, online FB] survey conducted by Mamas & Papas revealed. Sixty five per cent of 18-34-year-olds were indifferent or positive towards same-sex parenting, and only 20 per cent were particularly unfavourable. Of those questioned, five per cent of 18-34-year-olds claimed to be in homosexual relationships and have children, compared to only 0.2 per cent of the 35+ age range.
[The first figure on the per centage of same-sex parents will almost certainly be an underestimate, the second an overestimate - they clearly can't both be true].
There's a great sceptical piece on askamum.co.uk, where creative director, Olivia Robinson 'denied rumours the new campaign was an attempt to gain more exposure: “It is certainly not just a publicity stunt – it comes from a belief that parents are changing.”'
And ends with the question; "What are your opinions on Mamas & Papas new advertising campaign? Do you think it’s genuine, or just a publicity stunt?"
Quite.
If only the dafter and churnalistic sections of the gay media would raise such an obvious question.
Usually they're so excited about guff/stuff like this they wet their nappies.
* The gay couple, James and Glen, do not get to tell their story, oddly.
Posts
