Bob Mizer: AMG

It’s 1946. You’re a young guy, good-looking, roaming Los Angeles with one thing on the brain—no, not that thing. You just want to be admired, hopefully on the big screen. For now, there’s Muscle Beach, by the Santa Monica pier, where you lift rusty dumbbells with bikini-clad men like Malcolm Brenner, a.k.a. “The Pacific Coast Hercules,” and Joe Gold, the future founder of Gold’s Gym. Also on the scene: Bob Mizer, a wavy-haired, gentle-eyed, self-trained photographer of twenty-four, and the recent founder of the Athletic Model Guild, which sells photos of buff men to discerning customers. Mizer flatters you with an invitation to his downtown studio—the parlor of the Victorian house he shares with his mother...

New Yorker.

Lovely piece - with photos!!!